---
title: "About Snezzi: The Team Behind the AI Visibility Platform"
canonical: https://snezzi.com/about/
source: https://snezzi.com/about/
---

> Canonical page: https://snezzi.com/about/

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About Snezzi

# About Snezzi: we help brands get named in AI answers

About Snezzi: we help brands get named in AI answers with the AI visibility platform that does the work. It shows where ChatGPT, Claude, Perplexity and Google AI recommend you or a competitor, then changes the answer with content, site fixes and backlinks.

[Get a free audit](/ai-audit/) [See pricing](/pricing/)

Northstar Cloud · Competitors

Competitors

Analyze competitor visibility and market share

Rank

Competitor

Mentions

Share of voice

Sentiment

#1

Helio Desk

112

27%

Positive

#2

Reply Grid

91

22%

Positive

#3

Northstar Cloud · You

74

18%

Positive

#4

Queue Labs

45

11%

Neutral

#5

Resolve AI

34

8%

Neutral

Who AI names for your buyers' questions, in Snezzi. Sample data.

Brands using Snezzi

![Unleash Wellness](/assets/case-studies/unleash_wellness_logo.webp)![Orbrick](/_astro/orbrick.DEc4Y4b_.webp)![Virohan](/_astro/virohan.LunDkdX7.webp)![Bugni Labs](/_astro/bugni.DebtDQ4x.svg)![StartupOG](/_astro/startupog.BkffSR8u.webp)![Unleash Wellness](/assets/case-studies/unleash_wellness_logo.webp)![Orbrick](/_astro/orbrick.DEc4Y4b_.webp)![Virohan](/_astro/virohan.LunDkdX7.webp)![Bugni Labs](/_astro/bugni.DebtDQ4x.svg)![StartupOG](/_astro/startupog.BkffSR8u.webp)![Unleash Wellness](/assets/case-studies/unleash_wellness_logo.webp)![Orbrick](/_astro/orbrick.DEc4Y4b_.webp)![Virohan](/_astro/virohan.LunDkdX7.webp)![Bugni Labs](/_astro/bugni.DebtDQ4x.svg)![StartupOG](/_astro/startupog.BkffSR8u.webp)

![](/assets/case-studies/unleash_wellness_logo.webp)![](/_astro/orbrick.DEc4Y4b_.webp)![](/_astro/virohan.LunDkdX7.webp)![](/_astro/bugni.DebtDQ4x.svg)![](/_astro/startupog.BkffSR8u.webp)![](/assets/case-studies/unleash_wellness_logo.webp)![](/_astro/orbrick.DEc4Y4b_.webp)![](/_astro/virohan.LunDkdX7.webp)![](/_astro/bugni.DebtDQ4x.svg)![](/_astro/startupog.BkffSR8u.webp)![](/assets/case-studies/unleash_wellness_logo.webp)![](/_astro/orbrick.DEc4Y4b_.webp)![](/_astro/virohan.LunDkdX7.webp)![](/_astro/bugni.DebtDQ4x.svg)![](/_astro/startupog.BkffSR8u.webp)

Why we built it

## Search moved into the answer

Buyers stopped clicking ten links. They ask an AI engine and get a short list.

1.  The shift
    
    ### Buyers changed how they search
    
    People now ask ChatGPT, Perplexity and Google AI which product to buy. The answer is a short list, and most brands have no idea if they're on it.
    
2.  The gap
    
    ### The tools only showed a score
    
    Early AI visibility tools told you a number. They didn't tell you why a competitor won, or what to do on Monday.
    
3.  Our answer
    
    ### So we built both halves
    
    Snezzi shows who AI names for your buyers' questions. Then it does the work that changes the answer: content, site fixes, backlinks and mentions.
    

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What we do differently

## A score tells you there's a problem. Snezzi fixes it.

Most AI visibility tools stop at the dashboard. Snezzi tells you what to fix, does the work and asks you before anything goes public.

[See every feature](/features/)

Proof

## What the work has done

Founded in 2025. These numbers come from published case studies; each links to the story.

-   +220%
    
    organic traffic in 9 months
    
    [Unleash Wellness](/case-studies/unleash-wellness-pet-supplements-case-study/)
-   0% → 34.5%
    
    peak AI visibility in one quarter
    
    [An enterprise AI-agent company](/case-studies/ai-saas-sales-support-case-study/)
-   6X
    
    AI mentions on local questions
    
    [An HVAC and roofing contractor](/case-studies/home-services-company/)

The founders

## The people behind Snezzi

Product, growth and engineering. Click a name to read what each of us writes.

-   ![Nikunj Thakkar](/assets/team/nikunj.webp)
    
    ### [Nikunj Thakkar](/authors/nikunj-thakkar/)
    
    Co-Founder
    
    Two-time founder. Built DataOne and Shoppr.ai (acqui-hired by Whatfix, where he led a no-code product analytics line), then worked on Plivo's contact center product. Leads go-to-market and product direction.
    
-   ![Upahar Sood](/assets/team/upahar.webp)
    
    ### [Upahar Sood](/authors/upahar-sood/)
    
    Co-Founder
    
    Growth and product marketing leader. Took Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. Leads product, customer research and content strategy.
    
-   ![Gautham Seshadri](/assets/team/gautham.webp)
    
    ### [Gautham Seshadri](/authors/gautham-seshadri/)
    
    Co-Founder
    
    Two decades of B2B SaaS engineering. Co-founded DecaNext and FlyData, both bootstrapped exits, and held senior roles at Zoho, Recruiterbox and Plivo. Leads engineering and the platform.
    

How we work

## Four rules we build by

-   ### Show the answer behind the number
    
    Every score opens up to the exact question, answer and source.
    
-   ### Say what we don't know
    
    AI answers change. We report trends, not promises.
    
-   ### People approve, AI agents help
    
    Agents do the heavy lifting. Your team signs off on what goes live.
    
-   ### Count what pays
    
    Visibility matters when it brings visits, demos and sales.
    

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Start here

## Check if your site is ready for AI search

Run the free audit on your website. It checks seven areas AI engines look at and shows what to fix first.

[Run the free audit](/ai-audit/) [Read case studies](/case-studies/) [Contact us](/contact/)