--- title: "AI Search Optimization (AI SEO): Get Named in AI Answers" canonical: https://snezzi.com/ai-search-optimization/ source: https://snezzi.com/ai-search-optimization/ --- > Canonical page: https://snezzi.com/ai-search-optimization/ ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) AI search optimization # AI search optimization that gets you named AI search optimization gets your brand named when buyers ask ChatGPT, Perplexity and Google AI what to buy. Snezzi is the AI visibility platform that does the work: it shows where you are missing, then changes the answer. ![](/_astro/observatory.Be2fzd21_ZpxXAg.webp) Quick answer ## What is AI search optimization? AI search optimization makes sure AI tools understand your brand, pick it for the right questions, back it with trusted sources and send buyers to useful pages. It builds on SEO: a site crawlers can read, useful pages, clear brand facts and backlinks. What changes is where the buyer reads the answer. - Engines: ChatGPT, Claude, Perplexity, Google AI Overviews and Google AI Mode - Checked daily or weekly, set with you - You approve everything before it goes live The terms ## AI SEO, LLM SEO, LLM visibility, AEO and GEO The names you will see. Most describe the same work; one describes the score. 1. 01 ### What is AI SEO? AI SEO is optimizing so AI answers name and cite you: ChatGPT, Google AI Overviews and AI Mode, Perplexity and Claude. It keeps the SEO base (crawlable pages, links) and adds buyer-question tracking and source work. [The full playbook](/answer-engine-optimization/) 2. 02 ### What is LLM visibility? LLM visibility is the score: how often and how high AI products mention your brand for your buyers' questions. Snezzi measures it per prompt and engine as mention rate, position and share of voice. [How it is tracked](/features/ai-visibility-tracking/) 3. 03 ### What is LLM SEO (LLM optimization)? LLM SEO, also called LLM optimization, is making sure large language model products like ChatGPT and Claude find, trust and name your brand. It is AI SEO seen from the model's side: direct answers, facts a model can check, and mentions on the sites it cites. [How the work runs](/answer-engine-optimization/) 4. 04 ### AEO and GEO Answer engine optimization and generative engine optimization are the marketing and research names for the same work. GEO comes from a 2023 study that tested which page changes raise visibility in generated answers. [What GEO is](/what-is-generative-engine-optimization-geo/) What changed ## Google gives links. AI gives a shortlist. If your name is not in the answer, the buyer never reaches your site. Classic Google search compared with AI answers What you get Classic Google search AI answers Where buyers ask A search box, then ten links A chat that writes the shortlist What they see Your title and a snippet Two or three names, with reasons What decides it Rankings, links and page quality The pages, reviews and threads AI quotes What you track Positions and clicks Who gets named and which sources are cited What you measure Organic sessions AI referral visits next to Search Console What the platform does ## Four levers that change the answer Snezzi tracks the answer, picks the work and does it, in one place. - Northstar Cloud · Prompts Prompts Test and optimize your brand presence in AI responses - AI Visibility **31%** as of Oct 7 · 30/96 prompts - Prompts Mentioned **30** of 96 with runs · last 30 days - Top Platform **Perplexity** 18 mentions - Tracked Prompts **96** 01 · See where you show up ### [Which questions name you?](/features/ai-visibility-tracking/) The buyer questions that name you, a rival or nobody, on each AI engine. - Northstar Cloud · Sources Sources Discover top domains influencing AI search results - Cited Domains **1,284** domains AI pulls answers from - Cite You **18** 1.4% of the landscape - Gaps **73** trusted by AI, not citing you yet - Total Citations **2,906** across all tracked prompts 02 · Find who is winning ### [Who does AI pick instead?](/features/ai-visibility-tracking/) The competitors and sources AI keeps choosing, and where you are missing. - Northstar Cloud · Articles Articles Manage and analyze your content portfolio. Title Date Status Best AI customer support platforms: 2026 comparison Updated Oct 9 Published Enterprise support automation: a buyer's guide Publishing on Oct 12 Scheduled Customer support benchmarks 2026 (1,200 teams surveyed) Published Oct 6 Refresh · needs review Why human approval belongs in AI support workflows Created Oct 5 Ready to Publish Northstar Cloud vs Helio Desk Created Oct 8 Awaiting Brief Review 03 · Fix what is missing ### [What gets done?](/features/ai-content-optimization/) Pages, site fixes and mentions on the sites AI cites, shipped after you approve. - Northstar Cloud · Traffic Traffic Visitors from Google and Bing search, and from AI assistants like ChatGPT, Perplexity and Claude. - AI sessions↑ 21% **624** 438 engaged (70.2%) - Share of site traffic↑ 12% **4.80%** of all sessions on the site - Page views↑ 18% **1,934** 3.1 per session - Avg duration↑ 9% **4m 18s** Bounce: 28.4% 04 · Measure the visits ### [Is it bringing buyers?](/features/ai-referral-traffic/) Traffic from ChatGPT, Perplexity and other AI tools next to Google. How it runs ## A loop, not a one-off report The same three steps, every cycle. 1. Day 1 ### List the buyer questions Recommendation, comparison and how-to questions buyers ask before they visit a site. 2. Every Monday ### Rank what to fix A short plan with the reason behind each task: a page, a fix, a listing or a thread. 3. On your yes ### Do the work, check again Pages, fixes, backlinks and posts ship. The same questions are checked again. Proven with customers ## Results you can check Numbers from published case studies, not projections. - 0% → 34.5% AI visibility in one quarter [An enterprise AI agent platform](/case-studies/ai-saas-sales-support-case-study/) - +220% Google clicks in 90 days [A fintech engineering firm](/case-studies/fintech-engineering-authority-case-study/) - 5x more AI mentions [Unleash Wellness](/case-studies/unleash-wellness-pet-supplements-case-study/) - +40% student inquiries [A vocational education company](/case-studies/vocational-edtech-case-study/) Pricing ## Self-serve, or done for you Same platform and data either way. Self-serve from $500 a month, done for you from $1,999 (3-month pilot, then quarterly or annual). - 200 buyer questions tracked across ChatGPT, Claude, Perplexity, Google AI Overviews and AI Mode - 15 articles written and published to your CMS - Weekly list of fixes, backlink and Reddit or Quora opportunities - AI traffic and Search Console reports in one place [Book a demo](/strategy-session/?plan=platform) - A dedicated account manager and a strategy call every two weeks - We write the content, fix the site and earn the backlinks - You approve everything before it goes live - Reports on AI visibility, search traffic and leads [Book a strategy call](/strategy-session/?plan=managed) - **$10** 7-day trial, with our help - **3-month** pilot for done for you, then quarterly or annual - **You approve** everything before it goes live [Compare everything in each plan](/pricing/) Keep reading ## Go deeper - [ServiceAI SEO services Have our team do the work for you.](/ai-seo-agency/) - [GuideAnswer engine optimization A plain-English guide to AEO.](/answer-engine-optimization/) - [By industryAI visibility services by industry The buyer questions and sources for your market.](/ai-visibility-services/) - [GuideAI vendor shortlists for B2B companies Plan content and measurement around discovery, comparison and vendor evaluation.](/blog/ai-search-for-b2b-companies-get-shortlisted-in-vendor-answers/) - [GuideAI search optimization for a small business Review content, local information and performance tracking with a small team.](/blog/ai-search-optimization-strategies-for-small-business-growth/) - [GuidePlan the first month of AI visibility work Use the first month to establish a baseline and organize implementation tasks.](/blog/ai-visibility-for-small-businesses-30-day-wins/) FAQ ## AI search optimization: common questions What it is, how it is measured and how to start. Still have a question? Ask us on a 30-minute call. We will show you your own numbers. [Book a demo](/strategy-session/) What is AI search optimization? AI search optimization gets your brand named and recommended when people ask ChatGPT, Perplexity, Claude or Google AI for advice. It combines buyer-question research, useful pages, accurate brand facts, mentions on trusted sites and tracking what AI says. What is AI SEO? AI SEO is the everyday name for optimizing for AI answers: getting ChatGPT, Google AI Overviews, Google AI Mode, Perplexity and Claude to name and cite your brand. Some people also use it for using AI tools to do classic SEO; that is a different thing. What is LLM SEO or LLM optimization? LLM SEO, or LLM optimization, is optimizing for large language model products such as ChatGPT and Claude so they find, trust and name your brand. It is the same work as AI SEO and AEO: direct answers, checkable facts and mentions on the sites models cite. What is LLM visibility? LLM visibility is how often, and how prominently, large language model products like ChatGPT and Claude mention your brand for the questions your buyers ask. It is measured as mention rate, position and share of voice across a fixed set of prompts. Is it the same as AI SEO, AEO or GEO? Yes, in practice. AI SEO is the common name, AEO (answer engine optimization) the marketing name and GEO (generative engine optimization) the research name. All describe the same work, and AI search optimization is the plain umbrella for it. Does AI search optimization replace SEO? No. It builds on SEO. AI answers lean on pages that crawlers can read, clear brand facts and backlinks. What changes is where the buyer reads the answer and what you need to track. Do I need a platform or a service? Use the self-serve platform if your team can do the work. Choose done for you if you want our team to do it, with the platform included. Both use the same data. How do you measure it? Visibility per question, share of voice, competitors, cited sources, Google performance and visits from AI tools. Leads are the real goal. Visibility shows where demand starts. How long does it take? Site and page fixes can ship in weeks. Mentions on other sites take steady work. How fast answers move depends on your market and starting point, so we track progress instead of promising a date. What does AI search optimization cost? The Snezzi platform is $500 a month or $5,000 a year, with a 7-day trial for $10. Done for you starts at $1,999 a month (3-month pilot, then quarterly or annual) with the platform included. ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) Get started ## See where AI recommends you Run the free audit on your site, or book a call and we'll walk through your market with you. [Run the free audit](/ai-audit/) [Book a demo](/strategy-session/)