--- title: "Gautham Seshadri - Co-founder at Snezzi | Engineering Leadership Expert" canonical: https://snezzi.com/authors/gautham-seshadri/ source: https://snezzi.com/authors/gautham-seshadri/ --- > Canonical page: https://snezzi.com/authors/gautham-seshadri/ Published work ## Articles by Gautham Seshadri 60 articles ยท Page 1 of 5 [](/blog/search-console-generative-ai-reports-vs-bing-ai-performance/) [AI Visibility](/blog/category/ai-visibility/) 13 min read ## [How to Read the New Search Console Generative AI Performance Reports and What Bing Webmaster Tools Adds](/blog/search-console-generative-ai-reports-vs-bing-ai-performance/) Google's generative AI reports give impressions but no clicks or queries. Bing gives citations and grounding queries. How to read both, and what neither shows you. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Sep 2, 2026 [![How Cookieless Tracking Works (And What It Can Attribute)](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_MFfdi.jpg)](/blog/how-cookieless-tracking-works-and-what-it-can-attribute/) [Engineering](/blog/category/engineering/) 8 min read ## [How Cookieless Tracking Works (And What It Can Attribute)](/blog/how-cookieless-tracking-works-and-what-it-can-attribute/) Learn how cookieless tracking works with first-party and server-side methods, what it can still attribute, and where AI-referred visits go dark. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Aug 17, 2026 [![Why We Chose PocketBase for Our AI SEO Infrastructure](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_8JWkp.jpg)](/blog/why-we-chose-pocketbase-for-ai-seo-infrastructure/) [Engineering](/blog/category/engineering/) 8 min read ## [Why We Chose PocketBase for Our AI SEO Infrastructure](/blog/why-we-chose-pocketbase-for-ai-seo-infrastructure/) Why Snezzi chose PocketBase for its AI SEO infrastructure, the production trade-offs we hit, and the limits that would make us migrate. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Aug 17, 2026 [![How Much Do AI Visibility Tools Cost in 2026?](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_SVABS.jpg)](/blog/how-much-do-ai-visibility-tools-cost/) [AI Visibility](/blog/category/ai-visibility/) 12 min read ## [How Much Do AI Visibility Tools Cost in 2026?](/blog/how-much-do-ai-visibility-tools-cost/) See 2026 AI visibility tool pricing ranges, what drives cost, and how to calculate real cost per answer observation before you choose monitoring or managed execution. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Aug 14, 2026 [![How Perplexity Ranks and Selects Sources for Its Answers](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_8Qd0E.jpg)](/blog/how-perplexity-ranks-and-selects-sources-for-its-answers/) [AI Visibility](/blog/category/ai-visibility/) 10 min read ## [How Perplexity Ranks and Selects Sources for Its Answers](/blog/how-perplexity-ranks-and-selects-sources-for-its-answers/) Perplexity uses a multi-layer reranking system, quality thresholds, and engagement signals to choose cited sources. Learn the mechanics that determine visibility in its responses. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Aug 14, 2026 [![AI Brand Monitoring: How to Track Your Brand Across ChatGPT, Gemini and Perplexity](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_wS09C.jpg)](/blog/ai-brand-monitoring-how-to-track-your-brand-across-chatgpt-gemini-and-perplexity/) [AI Visibility](/blog/category/ai-visibility/) 14 min read ## [AI Brand Monitoring: How to Track Your Brand Across ChatGPT, Gemini and Perplexity](/blog/ai-brand-monitoring-how-to-track-your-brand-across-chatgpt-gemini-and-perplexity/) Set up AI brand monitoring across ChatGPT, Gemini, and Perplexity: prompt-based workflows, core metrics, share of voice, and how to tie it to pipeline. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jul 15, 2026 [![How to Optimize a Shopify Store for AI Search](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_y2Acp.jpg)](/blog/how-to-optimize-a-shopify-store-for-ai-search/) [AI Visibility](/blog/category/ai-visibility/) 7 min read ## [How to Optimize a Shopify Store for AI Search](/blog/how-to-optimize-a-shopify-store-for-ai-search/) Learn how to optimize your Shopify store for AI search with steps for schema, content structure, and monitoring to earn citations in AI answers. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jul 9, 2026 [![Generative Engine Optimization Strategies for 2026 Citations](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_P5FCI.jpg)](/blog/generative-engine-optimization-strategies-for-2026-citations/) [AI Visibility](/blog/category/ai-visibility/) 10 min read ## [Generative Engine Optimization Strategies for 2026 Citations](/blog/generative-engine-optimization-strategies-for-2026-citations/) Explore core generative engine optimization strategies that drive citations in 2026. Learn how businesses can boost visibility across AI platforms with proven tactics. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jul 5, 2026 [![AI Search Optimization for DTC Supplement Brands: The Practical Playbook](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_gOnH8.jpg)](/blog/ai-search-optimization-for-dtc-supplement-brands-the-practical-playbook/) [AI Visibility](/blog/category/ai-visibility/) 10 min read ## [AI Search Optimization for DTC Supplement Brands: The Practical Playbook](/blog/ai-search-optimization-for-dtc-supplement-brands-the-practical-playbook/) DTC supplement brands secure citations in ChatGPT, Google AI, Perplexity, and Claude through managed AI search optimization that delivers qualified leads with outcome accountability. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jul 4, 2026 [![Compliant DTC Supplement Marketing Channels That Work in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_GEzvk.jpg)](/blog/compliant-dtc-supplement-marketing-channels-that-work/) [AI Visibility](/blog/category/ai-visibility/) 9 min read ## [Compliant DTC Supplement Marketing Channels That Work in 2026](/blog/compliant-dtc-supplement-marketing-channels-that-work/) DTC supplement brands facing ad restrictions can grow through earned citations in ChatGPT, Google AI, Perplexity, and Claude by building consistent authority signals that AI models trust. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jun 25, 2026 [![How to Cut CPL with SEO for Roofing Companies Using AI](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_74Mrg.jpg)](/blog/reduce-roofing-cpl-with-ai-seo/) [AI Visibility](/blog/category/ai-visibility/) 7 min read ## [How to Cut CPL with SEO for Roofing Companies Using AI](/blog/reduce-roofing-cpl-with-ai-seo/) Discover how to implement SEO for roofing companies using AI search to slash cost per lead (CPL) in 2026. Step-by-step guide with tools, strategies, and Snezzi optimization tips for roofing pros. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jun 25, 2026 [![LLM SEO: A Complete AI Content Optimization Guide for 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_314ih.jpg)](/blog/llm-seo-ai-content-optimization-guide/) [AI Visibility](/blog/category/ai-visibility/) 12 min read ## [LLM SEO: A Complete AI Content Optimization Guide for 2026](/blog/llm-seo-ai-content-optimization-guide/) Discover LLM SEO services for AI content optimization. This complete guide explains what they are, how they work, key strategies, and benefits for boosting visibility in AI search like ChatGPT and Perplexity in 2026. ![Gautham Seshadri](/assets/author/gautham.png) [Gautham Seshadri](/authors/gautham-seshadri/)Jun 22, 2026 Continue learning ## Explore the full Snezzi editorial library Find customer-first guidance on AI visibility, content, authority, technical foundations and the changing organic buying journey. [Browse the blog](/blog/) [Explore the platform](/ai-search-optimization/)