--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/ source: https://snezzi.com/authors/upahar-sood/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/ ![Professional photo of Upahar Sood](/assets/author/upahar.png) U # Upahar Sood Co-founder Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy. [LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood) ## Expert Articles by Upahar Sood Discover 51 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms. ### Latest Publications 51 articles published ![How to Optimize Your Website to Be Cited by AI Answer Engines](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_IbmpI.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Optimize Your Website to Be Cited by AI Answer Engines](/blog/how-to-optimize-your-website-to-be-cited-by-ai-answer-engines/) Learn how to optimize your website for AI citations using extractable answers, structured data, original evidence, and third-party corroboration. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 18, 2026 ![How to Measure the ROI of AEO in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_rerAK.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Measure the ROI of AEO in 2026](/blog/how-to-measure-the-roi-of-aeo/) Learn how to measure AEO ROI with a three-layer framework that values citations, influenced demand, and brand equity using 2026 benchmarks. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 16, 2026 [AI Visibility](/blog/category/ai-visibility/) ### [How to Get Listed in AI-Generated Best-of Articles in 2026](/blog/how-to-get-listed-in-ai-generated-best-of-articles/) Learn why brands disappear from AI best-of lists and the exact steps to earn citations in ChatGPT and Perplexity recommendations. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 14, 2026 ![How Long Does Answer Engine Optimization Take to Show Results in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Rcg0e.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How Long Does Answer Engine Optimization Take to Show Results in 2026](/blog/how-long-does-answer-engine-optimization-take-to-show-results/) Answer engine optimization produces first citation improvements in 2 to 6 weeks for sites with strong foundations, with consistent visibility gains emerging around 8 to 12 weeks. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 9, 2026 [AI Visibility](/blog/category/ai-visibility/) ### [Why Your Brand Isn't Showing Up in ChatGPT Recommendations in 2026](/blog/why-your-brand-isn-t-showing-up-in-chatgpt-recommendations/) Many brands that rank on Google stay invisible in ChatGPT. Learn the real reasons and the evidence-based fixes that improve citations. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 9, 2026 [AI Visibility](/blog/category/ai-visibility/) ### [What a $50K Kitchen Remodel Lead Actually Costs (and How to Lower It)](/blog/what-a-50k-kitchen-remodel-lead-actually-costs-and-how-to-lower-it/) Kitchen remodelers pay far more than advertised CPL once close rates and follow-up time are factored in. See how AI citation visibility lowers effective lead cost through done-for-you execution. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 28, 2026 ![AI Search Optimization Playbook for Marketing Teams](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_nQArD.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Search Optimization Playbook for Marketing Teams](/blog/ai-search-optimization-playbook-marketing-teams/) Master AI search optimization for marketing teams with this practical playbook. Learn strategies to boost visibility on ChatGPT, Perplexity, and more using Snezzi's AI platform for tracking, analysis, and actionable insights in 2026. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 24, 2026 ![Roofing Contractor AI Search Playbook](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Pw1gx.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Roofing Contractor AI Search Playbook](/blog/roofing-contractor-ai-search-playbook/) Roofing contractors facing rising paid lead costs can secure lower-cost, higher-intent leads by earning citations in ChatGPT, Google AI, Perplexity, and Claude through done-for-you AI visibility execution. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 19, 2026 ![SEO for Plumbers: How to Earn Citations Beyond Google Maps in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_CPxxH.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [SEO for Plumbers: How to Earn Citations Beyond Google Maps in 2026](/blog/seo-for-plumbers-how-to-earn-citations-beyond-google-maps/) Plumbing companies capture more emergency calls when SEO extends past Google Maps to earn direct citations in ChatGPT, Google AI, Perplexity, and Claude through consistent local signals and answer-first content. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 10, 2026 ![Best AI SEO Agencies in Mumbai for 2026 (Pricing, Pros and Cons)](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Qdiht.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Best AI SEO Agencies in Mumbai for 2026 (Pricing, Pros and Cons)](/blog/best-ai-seo-agencies-in-mumbai-pricing-pros-and-cons/) Compare the best AI SEO agencies in Mumbai for 2026 with pricing, pros and cons. See who gets your brand cited in ChatGPT, Perplexity and Google AI Overviews. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 9, 2026 ![WebMCP: How to Make Your Website Agent-Ready for AI Browsing](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_ZBgpZ.jpg) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [WebMCP: How to Make Your Website Agent-Ready for AI Browsing](/blog/webmcp-agent-ready-website-guide/) What WebMCP and agentic browsing are, and how to make your website agent-ready for AI agents like Chrome's agent, ChatGPT Atlas, and Perplexity Comet. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 2, 2026 ![How HVAC Contractors Can Get Cited By ChatGPT For Replacements](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_akqQc.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How HVAC Contractors Can Get Cited By ChatGPT For Replacements](/blog/how-hvac-contractors-can-get-cited-by-chatgpt-for-replacements/) HVAC contractors can replace rising paid CPLs with AI citation visibility by building entity consistency, review velocity, and replacement-focused content that earns references in ChatGPT, Google AI, Perplexity, and Claude. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 1, 2026 ![Background](/background/cta_background.jpg) ### Ready to turn AI search into high-intent buyers? Our AI agents draft, audit, and track. Our editors review every output. Your team approves. ~60–90 min/week from your side. [Generate Leads Now](/strategy-session/) ![Snezzi](/favicon/favicon-16x16.png)