--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/ source: https://snezzi.com/authors/upahar-sood/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/ ![Professional photo of Upahar Sood](/assets/author/upahar.png) U # Upahar Sood Co-founder Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy. [LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood) ## Expert Articles by Upahar Sood Discover 54 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms. ### Latest Publications 54 articles published ![How to Measure Share of Voice and Track Competitor Mentions in AI Search](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_7rcdN.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Measure Share of Voice and Track Competitor Mentions in AI Search](/blog/how-to-measure-share-of-voice-and-track-competitor-mentions-in-ai-search/) Learn how to define, calculate, and track AI search share of voice across models like ChatGPT and Perplexity. Follow practical steps to monitor competitor mentions and improve visibility in buyer research conversations. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Aug 14, 2026 ![How to Connect Your Social Accounts to Google Search Console: The Platform Properties Guide](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_7D7xV.jpg) [Industry Insights & Research](/blog/category/industry-insights-research/) ### [How to Connect Your Social Accounts to Google Search Console: The Platform Properties Guide](/blog/google-search-console-platform-properties/) Learn how to add Instagram, TikTok, X, and YouTube as Google Search Console platform properties, verify ownership, and read Performance, Insights, and Achievements reports. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 31, 2026 ![AI SEO Agency vs Doing It In-House: How to Choose in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_woKIf.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI SEO Agency vs Doing It In-House: How to Choose in 2026](/blog/ai-seo-agency-vs-in-house/) Compare AI SEO agency vs in-house on cost, expertise, speed, control, and AI visibility. Use a clear 2026 decision framework, including when hybrid wins. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 23, 2026 ![How to Optimize Your Website to Be Cited by AI Answer Engines](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_IbmpI.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Optimize Your Website to Be Cited by AI Answer Engines](/blog/how-to-optimize-your-website-to-be-cited-by-ai-answer-engines/) Learn how to optimize your website for AI citations using extractable answers, structured data, original evidence, and third-party corroboration. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 18, 2026 ![How to Measure the ROI of AEO in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_rerAK.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Measure the ROI of AEO in 2026](/blog/how-to-measure-the-roi-of-aeo/) Learn how to measure AEO ROI with a three-layer framework that values citations, influenced demand, and brand equity using 2026 benchmarks. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 16, 2026 ![How to Get Listed in AI-Generated Best-of Articles in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Protf.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Get Listed in AI-Generated Best-of Articles in 2026](/blog/how-to-get-listed-in-ai-generated-best-of-articles/) Learn why brands disappear from AI best-of lists and the exact steps to earn citations in ChatGPT and Perplexity recommendations. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 14, 2026 ![How Long Does Answer Engine Optimization Take to Show Results in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Rcg0e.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How Long Does Answer Engine Optimization Take to Show Results in 2026](/blog/how-long-does-answer-engine-optimization-take-to-show-results/) Answer engine optimization produces first citation improvements in 2 to 6 weeks for sites with strong foundations, with consistent visibility gains emerging around 8 to 12 weeks. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 9, 2026 ![Why Your Brand Isn't Showing Up in ChatGPT Recommendations in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_fs211.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Why Your Brand Isn't Showing Up in ChatGPT Recommendations in 2026](/blog/why-your-brand-isn-t-showing-up-in-chatgpt-recommendations/) Many brands that rank on Google stay invisible in ChatGPT. Learn the real reasons and the evidence-based fixes that improve citations. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jul 9, 2026 ![What a $50K Kitchen Remodel Lead Actually Costs (and How to Lower It)](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_MfJJ1.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [What a $50K Kitchen Remodel Lead Actually Costs (and How to Lower It)](/blog/what-a-50k-kitchen-remodel-lead-actually-costs-and-how-to-lower-it/) Kitchen remodelers pay far more than advertised CPL once close rates and follow-up time are factored in. See how AI citation visibility lowers effective lead cost through done-for-you execution. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 28, 2026 ![AI Search Optimization Playbook for Marketing Teams](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_nQArD.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Search Optimization Playbook for Marketing Teams](/blog/ai-search-optimization-playbook-marketing-teams/) Master AI search optimization for marketing teams with this practical playbook. Learn strategies to boost visibility on ChatGPT, Perplexity, and more using Snezzi's AI platform for tracking, analysis, and actionable insights in 2026. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 24, 2026 ![Roofing Contractor AI Search Playbook](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_Pw1gx.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Roofing Contractor AI Search Playbook](/blog/roofing-contractor-ai-search-playbook/) Roofing contractors facing rising paid lead costs can secure lower-cost, higher-intent leads by earning citations in ChatGPT, Google AI, Perplexity, and Claude through done-for-you AI visibility execution. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 19, 2026 ![SEO for Plumbers: How to Earn Citations Beyond Google Maps in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_CPxxH.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [SEO for Plumbers: How to Earn Citations Beyond Google Maps in 2026](/blog/seo-for-plumbers-how-to-earn-citations-beyond-google-maps/) Plumbing companies capture more emergency calls when SEO extends past Google Maps to earn direct citations in ChatGPT, Google AI, Perplexity, and Claude through consistent local signals and answer-first content. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jun 10, 2026 ![Background](/background/cta_background.jpg) ### Ready to turn AI search into measurable return? Bring your lead and revenue forecast to a strategy session. We will map the work, investment, and measurement needed to grow with confidence. [Book a Strategy Session](/strategy-session/) ![Snezzi](/favicon/favicon-16x16.png)