--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/ source: https://snezzi.com/authors/upahar-sood/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/ Published work ## Articles by Upahar Sood - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_M2Wrr.jpg)AI Visibility ### AEO vs GEO: What's the Difference and Which Should You Focus On? AEO vs GEO explained: what answer engine optimization and generative engine optimization mean, where they overlap, how they differ from SEO, and what to focus on.](/blog/aeo-vs-geo/) [Upahar Sood](/authors/upahar-sood/) · Oct 7, 2026 · 6 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_wCQcr.jpg)AI Visibility ### Why Traditional Rank Tracking Breaks Down for AI Visibility AI answers vary run to run, so position and CTR mislead. Learn why mention rate, citation frequency, and unbranded visibility are the metrics that hold up.](/blog/why-rank-tracking-breaks-down-for-ai-visibility/) [Upahar Sood](/authors/upahar-sood/) · Sep 28, 2026 · 13 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_k9OkF.jpg)AI Visibility ### How to Improve AI Visibility and Earn More AI Citations in 2026 Practical steps to improve AI visibility: audit crawl access, build evidence-led pages, earn corroboration, and measure citations, AI referrals, and conversions.](/blog/how-to-improve-ai-visibility-and-earn-more-ai-citations/) [Upahar Sood](/authors/upahar-sood/) · Sep 23, 2026 · 12 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_M0trD.jpg)AI Visibility ### Reddit's ChatGPT Citation Collapse: What Our Data Across Two B2B Brands Shows Reddit's ChatGPT citations collapsed in August 2026. Our tracking across two B2B brands shows it was engine-specific: Reddit holds 4.4% of Google AI Mode citations and zero in ChatGPT and Perplexity.](/blog/reddit-chatgpt-citation-collapse-per-engine-data/) [Upahar Sood](/authors/upahar-sood/) · Sep 7, 2026 · 6 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_GAfxD.jpg)AI Visibility ### How to Measure Share of Voice and Track Competitor Mentions in AI Search Learn how to define, calculate, and track AI search share of voice across models like ChatGPT and Perplexity. Follow practical steps to monitor competitor mentions and improve visibility in buyer research conversations.](/blog/how-to-measure-share-of-voice-and-track-competitor-mentions-in-ai-search/) [Upahar Sood](/authors/upahar-sood/) · Aug 14, 2026 · 13 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_bvMnh.jpg)Industry Insights & Research ### How to Connect Your Social Accounts to Google Search Console: The Platform Properties Guide Learn how to add Instagram, TikTok, X, and YouTube as Google Search Console platform properties, verify ownership, and read Performance, Insights, and Achievements reports.](/blog/google-search-console-platform-properties/) [Upahar Sood](/authors/upahar-sood/) · Jul 31, 2026 · 13 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_PQxhO.jpg)AI Visibility ### AI SEO Agency vs Doing It In-House: How to Choose in 2026 Compare AI SEO agency vs in-house on cost, expertise, speed, control, and AI visibility. Use a clear 2026 decision framework, including when hybrid wins.](/blog/ai-seo-agency-vs-in-house/) [Upahar Sood](/authors/upahar-sood/) · Jul 23, 2026 · 14 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_6NiRY.jpg)AI Visibility ### How to Optimize Your Website to Be Cited by AI Answer Engines Learn how to optimize your website for AI citations using extractable answers, structured data, original evidence, and third-party corroboration.](/blog/how-to-optimize-your-website-to-be-cited-by-ai-answer-engines/) [Upahar Sood](/authors/upahar-sood/) · Jul 18, 2026 · 12 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_GCnF6.jpg)AI Visibility ### How to Measure AEO and AI Visibility ROI: Metrics, Attribution and Break-Even Measure the ROI of AEO and AI visibility: citation share, AI referral tracking in GA4, influenced demand, dollar-value models and a break-even check finance accepts.](/blog/how-to-measure-the-roi-of-aeo/) [Upahar Sood](/authors/upahar-sood/) · Jul 16, 2026 · 16 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_aZSoV.jpg)AI Visibility ### How to Get Listed in AI-Generated Best-of Articles in 2026 Learn why brands disappear from AI best-of lists and the exact steps to earn citations in ChatGPT and Perplexity recommendations.](/blog/how-to-get-listed-in-ai-generated-best-of-articles/) [Upahar Sood](/authors/upahar-sood/) · Jul 14, 2026 · 12 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_wjoFg.jpg)AI Visibility ### How Long Does Answer Engine Optimization Take to Show Results in 2026 Answer engine optimization produces first citation improvements in 2 to 6 weeks for sites with strong foundations, with consistent visibility gains emerging around 8 to 12 weeks.](/blog/how-long-does-answer-engine-optimization-take-to-show-results/) [Upahar Sood](/authors/upahar-sood/) · Jul 9, 2026 · 7 min read - [![](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_1NNg3.jpg)AI Visibility ### Why Your Brand Isn't Showing Up in ChatGPT Recommendations in 2026 Many brands that rank on Google stay invisible in ChatGPT. Learn the real reasons and the evidence-based fixes that improve citations.](/blog/why-your-brand-isn-t-showing-up-in-chatgpt-recommendations/) [Upahar Sood](/authors/upahar-sood/) · Jul 9, 2026 · 8 min read ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) ![](/_astro/cloud.BnQ45Ste_297Hdu.webp) Free AI visibility audit ## Put the advice to work on your site Snezzi is the AI visibility platform that does the work. Run the free audit to see how ready your site is for AI search and what to fix first. [Run the free audit](/ai-audit/) [Book a demo](/strategy-session/)