---
title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert"
canonical: https://snezzi.com/authors/upahar-sood/4/
source: https://snezzi.com/authors/upahar-sood/4/
---

> Canonical page: https://snezzi.com/authors/upahar-sood/4/

![Professional photo of Upahar Sood](/assets/author/upahar.png)

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# Upahar Sood

Co-founder

Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy.

[LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood)

## Expert Articles by Upahar Sood

Discover 37 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms.

### Latest Publications

37 articles published

![AI Search Visibility for D2C Brands: A Practical Playbook](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_d0SfB.png)

[Industry Insights & Research](/blog/category/industry-insights-research/)

### [AI Search Visibility for D2C Brands: A Practical Playbook](/blog/ai-search-visibility-for-d2c-brands-a-practical-playbook/)

Win AI search visibility for your D2C brand. A practical playbook to get recommended by ChatGPT, Claude & Perplexity with schema & content.

![Upahar Sood](/assets/author/upahar.png)

[Upahar Sood](/authors/upahar-sood/)

Sep 10, 2025

 ![Background](/background/cta_background.jpg)

### Ready to turn AI search into high-intent buyers?

Our AI agents draft, audit, and track. Our editors review every output. Your team approves. ~60–90 min/week from your side.

[Generate Leads Now](/strategy-session/)

![Snezzi](/favicon/favicon-16x16.png)