--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/5/ source: https://snezzi.com/authors/upahar-sood/5/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/5/ ![Professional photo of Upahar Sood](/assets/author/upahar.png) U # Upahar Sood Co-founder Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy. [LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood) ## Expert Articles by Upahar Sood Discover 54 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms. ### Latest Publications 54 articles published ![Using LLM Sentiment and Tone Analysis for Content Strategy](https://images.snezzi.com/2025/3713x1mb3450ys9/914obh1t7f9949v/c_img_Bvgqq.png) [Industry Insights & Research](/blog/category/industry-insights-research/) ### [Using LLM Sentiment and Tone Analysis for Content Strategy](/blog/using-llm-sentiment-and-tone-analysis-for-content-strategy/) Use LLM sentiment and tone analysis to sharpen content strategy. Learn how AI reads sentiment and refine messaging for your audience. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Dec 13, 2025 ![How to Ask AI Better Questions? Master AI Prompts in 2026](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_WlTmR.png) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [How to Ask AI Better Questions? Master AI Prompts in 2026](/blog/how-to-ask-ai-better-questions-master-ai-prompts/) Learn how to ask AI better questions. Practical prompt techniques for ChatGPT, Claude, and Perplexity to get precise, useful answers. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Dec 12, 2025 ![Structured Data for AI Search for Small Businesses](https://images.snezzi.com/2025/3713x1mb3450ys9/914obh1t7f9949v/c_img_ish7t.png) [AI SEO](/blog/category/ai-seo/) ### [Structured Data for AI Search for Small Businesses](/blog/structured-data-for-ai-search-for-small-businesses/) A small-business guide to structured data for AI search. Learn which schema types win AI answers, plus an easy implementation checklist. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Dec 11, 2025 ![5 Best AI Visibility Platforms in 2026: Optimize Your Brand for ChatGPT and Beyond](https://images.snezzi.com/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_cXLBl.png) [AI Visibility](/blog/category/ai-visibility/) ### [5 Best AI Visibility Platforms in 2026: Optimize Your Brand for ChatGPT and Beyond](/blog/5-best-ai-visibility-platforms-optimize-your-brand-for-chatgpt-and-beyond/) Compare the 5 best AI visibility platforms for 2026 — features, pricing, and accuracy for tracking your brand across ChatGPT, Perplexity & AI Overviews. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Dec 7, 2025 ![Build Answer-First Landing Pages That Rank with AI Search](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_LAdvn.png) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [Build Answer-First Landing Pages That Rank with AI Search](/blog/build-answer-first-landing-pages-that-rank-with-ai-search/) Build answer-first landing pages that rank in AI search and convert. Learn the structure, optimization, and metrics for zero-click wins. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Sep 27, 2025 ![AI Search Visibility for D2C Brands: A Practical Playbook](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_d0SfB.png) [Industry Insights & Research](/blog/category/industry-insights-research/) ### [AI Search Visibility for D2C Brands: A Practical Playbook](/blog/ai-search-visibility-for-d2c-brands-a-practical-playbook/) Win AI search visibility for your D2C brand. A practical playbook to get recommended by ChatGPT, Claude & Perplexity with schema & content. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Sep 10, 2025 ![Background](/background/cta_background.jpg) ### Ready to turn AI search into measurable return? Bring your lead and revenue forecast to a strategy session. We will map the work, investment, and measurement needed to grow with confidence. [Book a Strategy Session](/strategy-session/) ![Snezzi](/favicon/favicon-16x16.png)