--- title: "Unleash Wellness AI Search & Organic Growth Case Study" canonical: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ source: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ --- > Canonical page: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ Customer context ## About Unleash Wellness Unleash Wellness is a pet health & wellness company based in India. This record covers the baseline and scope described below; it does not imply that every company begins from the same conditions. [Visit company website](https://www.unleashwellness.co/) Industry Pet Health & Wellness Location India Founded 2022 Team 10-25 Starting problem ## Breaking Free from Paid Ads Dependence Unleash Wellness built a strong product line of natural, vet-formulated supplements for pets. Growth, however, came mostly from paid ads. They weren’t publishing content regularly and had little organic reach, which meant high customer acquisition costs. With bigger, better-known competitors dominating online conversations, they often felt invisible. - High reliance on performance marketing - Low organic visibility - Rarely cited or recommended compared to larger competitors Work delivered ## Shifting to Organic and AI Visibility We worked with the Unleash Wellness team to grow their presence beyond ads. Together, we built a regular content cadence, fixed technical issues on their site, and shaped their product and blog pages so they could be more easily picked up and referenced online, including in AI-generated answers. 1. 01 ### Consistent Content Helped the team start publishing useful, pet-health content on a regular basis. 2. 02 ### Technical Improvements Cleaned up site structure, added schema, and improved crawlability. 3. 03 ### Better Signals for AI Added FAQs, data points, and expert references to make their content easier for AI systems to understand and cite. 4. 04 ### Ongoing Monitoring Set up tracking for how often and where they were mentioned across AI platforms. Methodology ## How the work progressed The sequence and durations below come from this engagement record. 1. Phase 1 · 2 weeks ### Audit Reviewed site health, visibility gaps, and competitor landscape. 2. Phase 2 · 6 weeks ### Content and Site Fixes Established a publishing plan and improved site structure. 3. Phase 3 · 6 weeks ### AI and Search Signals Added FAQs, data, and references to strengthen authority. 4. Phase 4 · Ongoing ### Monitor and Adjust Tracked mentions and traffic, refined approach month by month. Reported for this engagement ## Measured movement over 9 months These values are specific to Unleash Wellness's baseline, scope and measurement period. They are evidence of this engagement, not a forecast or guarantee for another brand. AI Mentions 5X increase More frequent citations in AI-generated answers. Organic Growth 220% increase Significant rise in website visits from organic search. Ad Spend Dependency 40% reduction Less reliance on performance marketing. Competitive Edge Visible vs incumbents Now cited alongside or even above larger brands. > “Working with Snezzi gave us the confidence to step off the paid ads treadmill. We’re finally showing up where our customers are searching, and it feels like we’re competing on trust and knowledge instead of just budget.” What this suggests ## Lessons from the engagement 1. 01 Sustainable growth comes from being visible in both search and AI results. 2. 02 Regular, useful content works better than occasional big campaigns. 3. 03 Technical fixes are still the foundation for discoverability. 4. 04 Brands with smaller budgets can still beat larger competitors by showing up more often in trusted answers. 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For queries like 'best enterprise AI agent platforms', 'voice AI vendor comparison', and 'AI agents to replace BPO', the company scored 0% AI visibility. To compound it, the brand was mid-flight on a full website migration that risked erasing the limited authority it already had. 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Its buyers research vendors inside ChatGPT, Perplexity, and Google AI, but the brand was largely absent for the questions that matter: building AI voice agents, HIPAA-safe patient messaging, replacing legacy IVR. The hard part is the category. Operating under HIPAA, SOC 2, and ISO 27001, the brand cannot simply publish to win AI citations, every claim has to survive compliance review, which is exactly where most content programs stall. Compliance Standard HIPAA + SOC 2 + ISO URLs Audited & Triaged 422 [Read case study](/case-studies/enterprise-communications-platform-case-study/) Start from your own data ## Establish your AI-search and organic visibility baseline See your current position in the platform and discuss human and agent execution when you want Snezzi to own the work. [Book a demo](/strategy-session/) [View pricing](/pricing/)