--- title: "Unleash Wellness Case Study - 5X increase AI Mentions" canonical: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ source: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ --- > Canonical page: https://snezzi.com/case-studies/unleash-wellness-pet-supplements-case-study/ ![Unleash Wellness company logo](/assets/case-studies/unleash_wellness_logo.webp) Pet Health & Wellness # How Unleash Wellness Built 5X increase AI Mentions Holistic Pet Wellness Brand • 9 months 5X increase AI Mentions 220% increase Organic Growth 40% reduction Ad Spend Dependency unleashwellness.co ▾ Source is Google or chatgpt.com or Bing or D... × UNIQUE VISITORS 42.8k +220% TOTAL VISITS 58.1k +235% PAGEVIEWS 121k +248% ORDERS 1,840 +285% REVENUE $71.9K +312% CONV. RATE 4.3% +25% Months Days Pet Wellness DTC +220% Organic Traffic, +5X AI Mentions, -40% Lower CAC 9 months Anonymized dashboard view; client domain and interface details are illustrative. ## About Unleash Wellness Founded in 2022, Unleash Wellness is a pet health & wellness company based in India. With a team of 10-25 passionate professionals, they've built a reputation for quality and innovation in their space. Like many growing businesses, they faced the challenge of standing out in a crowded market while building sustainable, long-term growth beyond paid advertising. Industry Pet Health & Wellness Founded 2022 Team Size 10-25 Location India ## The Challenge ### Breaking Free from Paid Ads Dependence Unleash Wellness built a strong product line of natural, vet-formulated supplements for pets. Growth, however, came mostly from paid ads. They weren’t publishing content regularly and had little organic reach, which meant high customer acquisition costs. With bigger, better-known competitors dominating online conversations, they often felt invisible. #### What They Were Struggling With: ❌ High reliance on performance marketing ❌ Low organic visibility ❌ Rarely cited or recommended compared to larger competitors ## Our Solution ### Shifting to Organic and AI Visibility We worked with the Unleash Wellness team to grow their presence beyond ads. Together, we built a regular content cadence, fixed technical issues on their site, and shaped their product and blog pages so they could be more easily picked up and referenced online, including in AI-generated answers. #### Our Strategic Approach: 1 ##### Consistent Content Helped the team start publishing useful, pet-health content on a regular basis. 2 ##### Technical Improvements Cleaned up site structure, added schema, and improved crawlability. 3 ##### Better Signals for AI Added FAQs, data points, and expert references to make their content easier for AI systems to understand and cite. 4 ##### Ongoing Monitoring Set up tracking for how often and where they were mentioned across AI platforms. ## How We Made It Happen Our step-by-step approach delivered measurable progress within 9 months. Here's exactly how we did it: 1 #### Audit Reviewed site health, visibility gaps, and competitor landscape. 2 weeks 2 #### Content and Site Fixes Established a publishing plan and improved site structure. 6 weeks 3 #### AI and Search Signals Added FAQs, data, and references to strengthen authority. 6 weeks 4 #### Monitor and Adjust Tracked mentions and traffic, refined approach month by month. Ongoing ## The Results Speak for Themselves Within 9 months, Unleash Wellness built measurable momentum. Here's what we achieved together: 5X increase AI Mentions More frequent citations in AI-generated answers. 220% increase Organic Growth Significant rise in website visits from organic search. 40% reduction Ad Spend Dependency Less reliance on performance marketing. Visible vs incumbents Competitive Edge Now cited alongside or even above larger brands. ## What Unleash Wellness Had to Say > "Working with Snezzi gave us the confidence to step off the paid ads treadmill. We’re finally showing up where our customers are searching, and it feels like we’re competing on trust and knowledge instead of just budget." ## Key Takeaways Here are the most important lessons from Unleash Wellness's transformation that other pet health & wellness businesses can apply: 💡 Sustainable growth comes from being visible in both search and AI results. 💡 Regular, useful content works better than occasional big campaigns. 💡 Technical fixes are still the foundation for discoverability. 💡 Brands with smaller budgets can still beat larger competitors by showing up more often in trusted answers. ## More Success Stories Discover how other businesses are achieving growth through AI visibility optimization. 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