How Unleash Wellness Achieved 5X increase Growth
Holistic Pet Wellness Brand • 5 months transformation
About Unleash Wellness
Founded in 2022, Unleash Wellness is a pet health & wellness company based in India. With a team of 10-25 passionate professionals, they've built a reputation for quality and innovation in their space.
Like many growing businesses, they faced the challenge of standing out in a crowded market while building sustainable, long-term growth beyond paid advertising.
The Challenge
Breaking Free from Paid Ads Dependence
Unleash Wellness built a strong product line of natural, vet-formulated supplements for pets. Growth, however, came mostly from paid ads. They weren’t publishing content regularly and had little organic reach, which meant high customer acquisition costs. With bigger, better-known competitors dominating online conversations, they often felt invisible.
What They Were Struggling With:
Our Solution
Shifting to Organic and AI Visibility
We worked with the Unleash Wellness team to grow their presence beyond ads. Together, we built a regular content cadence, fixed technical issues on their site, and shaped their product and blog pages so they could be more easily picked up and referenced online, including in AI-generated answers.
Our Strategic Approach:
Consistent Content
Helped the team start publishing useful, pet-health content on a regular basis.
Technical Improvements
Cleaned up site structure, added schema, and improved crawlability.
Better Signals for AI
Added FAQs, data points, and expert references to make their content easier for AI systems to understand and cite.
Ongoing Monitoring
Set up tracking for how often and where they were mentioned across AI platforms.
How We Made It Happen
Our step-by-step approach delivered measurable results within 5 months. Here's exactly how we did it:
Audit
Reviewed site health, visibility gaps, and competitor landscape.
2 weeksContent and Site Fixes
Established a publishing plan and improved site structure.
6 weeksAI and Search Signals
Added FAQs, data, and references to strengthen authority.
6 weeksMonitor and Adjust
Tracked mentions and traffic, refined approach month by month.
OngoingThe Results Speak for Themselves
Within just 5 months, Unleash Wellness completely transformed their growth trajectory. Here's what we achieved together:
What Unleash Wellness Had to Say
"Working with Snezzi gave us the confidence to step off the paid ads treadmill. We’re finally showing up where our customers are searching, and it feels like we’re competing on trust and knowledge instead of just budget."
Key Takeaways
Here are the most important lessons from Unleash Wellness's transformation that other pet health & wellness businesses can apply:
Sustainable growth comes from being visible in both search and AI results.
Regular, useful content works better than occasional big campaigns.
Technical fixes are still the foundation for discoverability.
Brands with smaller budgets can still beat larger competitors by showing up more often in trusted answers.
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