Introducing Snezzi: The AI Visibility Platform for the New Era of Search

For over two decades, brands fought for visibility on Google. Entire industries grew around SEO: keyword research, backlinks, technical audits. Today, millions of people are skipping search engines and asking AI assistants instead: ChatGPT, Perplexity, Bing Copilot, and Google’s AI Overviews.

This is a platform shift. The old rules of visibility no longer apply. That is why we built Snezzi, a Generative Engine Optimization (GEO) and AI Visibility Platform that helps brands rank higher in AI-powered answers.

Why SEO Alone Does Not Cut It Anymore

Traditional SEO was built for a world of blue links. You optimized content, built backlinks, and climbed to Page 1. AI assistants do not return a list of 10 links. They return a single recommendation or a handful of citations.

What is changing right now:

• 700M+ people use ChatGPT weekly
• 60% of consumers begin product research with AI
• AI assistants often return 1 or 2 recommendations instead of a list

If your brand is not cited in those answers, you might as well be invisible.

Traditional SEO helps you rank for keywords. GEO makes you part of the conversation.

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization is the practice of improving how brands are referenced, cited, and recommended by large language models (LLMs) and AI-powered search.

Key differences from classic SEO:

• AI-first, not crawler-first: optimize for how LLMs interpret knowledge, not how search engines index pages.
• Citations, not just rankings: success means being mentioned in AI answers, not only listed in SERPs.
• Multi-platform visibility: covers ChatGPT, Perplexity, Bing, Google SGE, Claude, and more.

How Snezzi Helps

Most GEO tools today stop at monitoring. They show you where you are missing, but do not tell you how to fix it. Snezzi is different.

With Snezzi, businesses can:

• Track AI citations: see exactly when and where your brand (or competitors) is mentioned in AI answers.
• Fix visibility gaps: get actionable recommendations and automated enhancements that increase citation rates.
• Optimize across platforms: manage visibility on all major AI assistants from one dashboard.
• Integrate with workflows: connect to your CMS, CRM, and marketing stack to execute changes seamlessly.

In short, Snezzi turns AI visibility into a growth channel, not a black box.

Why Now Is the Moment

We believe GEO is where SEO was in the early 2000s, misunderstood, underused, and on the brink of becoming indispensable.

Timing matters because:

• AI adoption is mainstream: conversational AI scaled faster than any previous consumer product.
• Budgets are moving quickly: AI visibility is becoming a C-suite priority with permanent budget allocations.
• A big segment is ignored: mid-market companies are underserved by enterprise-only GEO platforms, creating space for accessible and actionable solutions.

Just as SEO became a must-have marketing capability, GEO will be table stakes for brand discovery in the coming decade.

The Future of Brand Visibility

The world is moving toward zero-click discovery. Instead of clicking through search results, customers will rely on AI assistants to deliver the single answer they need. In that world, visibility is binary: either you are cited or you are forgotten.

Snezzi exists to make sure your brand is chosen.

We are building the first actionable GEO platform that not only monitors your presence in AI search but also improves it. In the new era of discovery, brands cannot afford to be silent.

Learn More

If you want to see how your brand appears in AI search today or explore what GEO can do for your business, check out our product overview and request a demo.