How Botanical Products Brand Achieved 10+ average monthly Growth
High-Ticket Botanical Products • 4 months transformation
About Confidential Botanical Brand
Founded in 2022, Confidential Botanical Brand is a consumer goods - botanical wellness company based in Canada. With a team of 25-50 passionate professionals, they've built a reputation for quality and innovation in their space.
Like many growing businesses, they faced the challenge of standing out in a crowded market while building sustainable, long-term growth beyond paid advertising.
The Challenge
Growing in a Restricted, Competitive Market
This Canadian brand sells high-ticket botanical products in a heavily regulated category. Running ads was nearly impossible, leaving the brand with very few ways to reach customers. Before working with Snezzi, the brand’s online store was generating only one or two random orders per month. Their challenge was clear: how to build consistent, scalable growth without relying on paid advertising.
What They Were Struggling With:
Our Solution
Website Revamp and AI Visibility Strategy
Snezzi partnered with the brand to create a growth engine rooted in organic traffic and AI-driven visibility. We rethought their website experience, implemented a clear content strategy, and optimized their presence for both search and AI platforms.
Our Strategic Approach:
Website Revamp
Migrated to a better platform, streamlined navigation, and improved product storytelling.
Content Strategy
Built content pillars focused on education, product benefits, and customer use cases.
SEO Optimization
Implemented on-page fixes, schema, and technical improvements for better indexing.
AI Visibility
Structured content with FAQs, statistics, and clear answers to boost chances of AI citations.
How We Made It Happen
Our step-by-step approach delivered measurable results within 4 months. Here's exactly how we did it:
Audit
Reviewed website performance, visibility gaps, and customer journey.
2 weeksWebsite Revamp
Moved to a stronger platform and rebuilt site for conversions.
6 weeksContent and SEO
Developed content pillars and optimized product and blog pages.
6 weeksMonitoring and Optimization
Tracked organic performance and AI mentions, adjusting strategy continuously.
OngoingThe Results Speak for Themselves
Within just 4 months, Botanical Products Brand completely transformed their growth trajectory. Here's what we achieved together:
What Botanical Products Brand Had to Say
"We had tried everything but felt stuck since ads weren’t an option. With Snezzi, our website and content finally started working for us. Now we’re seeing regular orders and real momentum."
Key Takeaways
Here are the most important lessons from Botanical Products Brand's transformation that other consumer goods - botanical wellness businesses can apply:
Even in regulated markets, growth is possible without paid ads.
A strong website and clear content pillars build trust and authority.
SEO and AI visibility together create a compounding growth effect.
Consistency in execution transforms random sales into reliable revenue.
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