How Regional Home Services Co. Achieved 6X Growth
HVAC, Roofing & Home Repair Contractor • 7 months transformation
About Regional Home Services Co.
Founded in 2014, Regional Home Services Co. is a home services company based in United States. With a team of 25-50 passionate professionals, they've built a reputation for quality and innovation in their space.
Like many growing businesses, they faced the challenge of standing out in a crowded market while building sustainable, long-term growth beyond paid advertising.
The Challenge
Drowning in Lead-Gen Marketplace Fees
This multi-trade home services contractor (HVAC, roofing, and home repair) was generating most of its leads through paid lead-gen marketplaces and Google Ads. Lead quality was inconsistent, costs per lead kept climbing every quarter, and the brand had little organic presence in the regions it served. Meanwhile, homeowners were starting their research in ChatGPT and Google AI Overviews, asking questions like 'best HVAC company near me' and 'should I replace or repair my AC', and the brand was invisible there.
What They Were Struggling With:
Our Solution
Owning Local AI Search
We built out a local-intent content engine designed for how homeowners actually research contractors today. That meant service-area pages structured around AI-citable Q&A, schema for local business and FAQ, and content tuned to the 'should I' and 'how much' queries homeowners ask AI before they ever pick up the phone.
Our Strategic Approach:
Local Service Pages
Built service-area landing pages for every metro the company serves, each structured for AI citation.
Repair vs. Replace Content
Created a library of buyer-decision content (cost guides, repair-vs-replace, sizing calculators) that AI assistants now cite.
Local Schema & GBP
Implemented LocalBusiness, FAQ, and Service schema across the site and aligned Google Business Profile signals.
Review-Path Tracking
Attributed every inbound lead back to the AI platform or organic source that referred them, replacing marketplace-only attribution.
How We Made It Happen
Our step-by-step approach delivered measurable results within 7 months. Here's exactly how we did it:
Audit
Mapped served metros, decision-stage queries, and competitor citation share.
2 weeksLocal Content Build
Service-area pages, repair-vs-replace guides, sizing calculators, FAQ schema.
6 weeksSchema & GBP Alignment
LocalBusiness/Service/FAQ schema, Google Business Profile signal cleanup.
3 weeksTracking & Iteration
Lead-source attribution across AI platforms; weekly refinement of citation gaps.
OngoingThe Results Speak for Themselves
Within just 7 months, Regional Home Services Co. completely transformed their growth trajectory. Here's what we achieved together:
What Regional Home Services Co. Had to Say
"We spent years renting leads from marketplaces. The leads from AI search show up already convinced, they've read our content, they know our pricing band, and they're calling us by name. The cost per booked job is a fraction of what we used to pay."
Key Takeaways
Here are the most important lessons from Regional Home Services Co.'s transformation that other home services businesses can apply:
Homeowners now do their pre-purchase research in AI before picking a contractor.
Local-intent AI citations convert higher than paid marketplace leads.
Decision-stage content (cost, repair-vs-replace, sizing) wins citations faster than top-of-funnel content.
Schema and service-area structure compound, every new metro page strengthens the rest.
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