--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/2/ source: https://snezzi.com/authors/upahar-sood/2/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/2/ ![Professional photo of Upahar Sood](/assets/author/upahar.png) U # Upahar Sood Co-founder Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy. [LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood) ## Expert Articles by Upahar Sood Discover 47 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms. ### Latest Publications 47 articles published ![Done-For-You AI SEO vs Hiring a Consultant: Decision Framework for 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_egSY3.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Done-For-You AI SEO vs Hiring a Consultant: Decision Framework for 2026](/blog/done-for-you-ai-seo-vs-hiring-a-consultant-decision-framework/) Done-for-you AI SEO or hire a consultant? Compare costs, control & results with a clear 2026 decision framework to pick the right fit. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Apr 29, 2026 ![Custom Carpentry SEO How Specialty Shops Get Cited By AI](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_DcHyt.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Custom Carpentry SEO How Specialty Shops Get Cited By AI](/blog/custom-carpentry-seo-how-specialty-shops-get-cited-by-ai/) Custom carpenters and specialty shops earn citations in ChatGPT, Google AI, Perplexity, and Claude for high-ticket projects by building entity signals and portfolio content that AI models reference. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Apr 26, 2026 ![AEO Agency vs Traditional SEO Agency: Which Drives Results in 2026?](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_xVkR0.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AEO Agency vs Traditional SEO Agency: Which Drives Results in 2026?](/blog/aeo-vs-traditional-seo-agencies-which-drives-results/) AEO agency vs traditional SEO agency: which drives results in 2026? Compare approaches, see top answer engine optimization agencies, and decide. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Apr 15, 2026 ![What Is an AI SEO Agency? Vs Tools Explained](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_IQikL.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [What Is an AI SEO Agency? Vs Tools Explained](/blog/what-is-an-ai-seo-agency-vs-tools-explained/) What is an AI SEO agency, how it works, and how it differs from SEO tools. Learn the benefits and how to choose the right agency in 2026. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Apr 4, 2026 ![AI Search Visibility Tools ROI for Agencies in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_pdNxD.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Search Visibility Tools ROI for Agencies in 2026](/blog/ai-search-visibility-tools-roi-for-agencies/) Compare the best AI search visibility tools for 2026 — features, pricing, and real ROI for agencies. See which platform actually moves AI rankings. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 28, 2026 ![Rise of AI SEO: Smarter Strategies for Faster Rankings](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_257dH.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Rise of AI SEO: Smarter Strategies for Faster Rankings](/blog/rise-of-ai-seo-smarter-strategies-for-faster-rankings/) Discover AI SEO strategies for keyword research, content, and automation that drive faster rankings in 2026. See what works in AI search now. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 18, 2026 ![Wikipedia Optimization for AI Visibility Explained](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_dk03u.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [Wikipedia Optimization for AI Visibility Explained](/blog/wikipedia-optimization-for-ai-visibility-explained/) Learn how Wikipedia optimization boosts AI visibility. Get steps to earn citations from ChatGPT, Claude, and Perplexity in 2026. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 13, 2026 ![AI Brand Reputation Management: Reduce Chat Risks](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_eQ8ZD.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Brand Reputation Management: Reduce Chat Risks](/blog/ai-brand-reputation-management-reduce-chat-risks/) Manage your brand's reputation in AI chat. Reduce hallucination risks and shape how ChatGPT & Perplexity describe your business. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 10, 2026 ![How AI Chatbots Evaluate Sources and Decide Quotes](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_1Hjaf.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How AI Chatbots Evaluate Sources and Decide Quotes](/blog/how-ai-chatbots-evaluate-sources-and-decide-quotes/) Learn how AI chatbots evaluate sources and choose who to quote. Understand ranking factors and optimize your content to get cited by AI. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 7, 2026 ![Structured Data for AI Search: Improve Citations](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_zLh8I.jpg) [AI SEO](/blog/category/ai-seo/) ### [Structured Data for AI Search: Improve Citations](/blog/structured-data-for-ai-search-improve-citations/) Learn how structured data for AI search boosts citations in ChatGPT and Perplexity. Schema types, implementation steps, and best practices inside. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 4, 2026 ![Bing Copilot Optimization: Boost Microsoft Search Citations](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_zb2Ro.jpg) [AI SEO](/blog/category/ai-seo/) ### [Bing Copilot Optimization: Boost Microsoft Search Citations](/blog/bing-copilot-optimization-boost-microsoft-search-citations/) Optimize for Bing Copilot to earn more Microsoft search citations. Step-by-step guide to boost your brand's visibility in AI answers. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 3, 2026 ![GEO for Financial Services: Get Cited in AI Money Questions](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_qA0TC.jpg) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [GEO for Financial Services: Get Cited in AI Money Questions](/blog/geo-for-financial-services-get-cited-in-ai-money-questions/) Generative engine optimization for banks & fintech. Proven GEO techniques to get cited in AI answers for money queries while meeting E-E-A-T. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Mar 2, 2026 ![Background](/background/cta_background.jpg) ### Ready to turn AI search into high-intent buyers? Our AI agents draft, audit, and track. Our editors review every output. Your team approves. ~60–90 min/week from your side. [Generate Leads Now](/strategy-session/) ![Snezzi](/favicon/favicon-16x16.png)