--- title: "Upahar Sood - Co-founder at Snezzi | Growth & Product Marketing Expert" canonical: https://snezzi.com/authors/upahar-sood/3/ source: https://snezzi.com/authors/upahar-sood/3/ --- > Canonical page: https://snezzi.com/authors/upahar-sood/3/ ![Professional photo of Upahar Sood](/assets/author/upahar.png) U # Upahar Sood Co-founder Upahar is a growth and product marketing leader with experience across fintech, ecommerce, and consumer brands. He bootstrapped Teji Mandi from zero to 50,000 subscribers before its acquisition by Motilal Oswal. He also scaled a Shopify pet wellness brand to more than 1M monthly impressions through organic content. At Snezzi, he leads product, customer research, and AI-driven content strategy. [LinkedIn](https://www.linkedin.com/in/upaharsood/) [Twitter](https://x.com/upaharsood) ## Expert Articles by Upahar Sood Discover 47 insightful articles by Upahar Sood covering AI visibility, answer engine optimization, and strategies for maximizing your brand's presence in ChatGPT, Claude, Perplexity, and other AI platforms. ### Latest Publications 47 articles published ![AI Search Traffic Conversion: Clicks to Customers](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_lBP1e.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Search Traffic Conversion: Clicks to Customers](/blog/ai-search-traffic-conversion-clicks-to-customers/) ChatGPT traffic converts 9x better than Google. Learn AI search traffic conversion tactics to turn answer-engine clicks into paying customers. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Feb 25, 2026 ![How to Do Negative AI Mentions Remediation](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_GK6HJ.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Do Negative AI Mentions Remediation](/blog/how-to-do-negative-ai-mentions-remediation/) ChatGPT spreading false claims about your brand? Follow this 5-step plan to remediate negative AI mentions and correct the record. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Feb 24, 2026 ![How to Earn Expert Quotes for AI Citations Fast](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_tfSrF.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [How to Earn Expert Quotes for AI Citations Fast](/blog/how-to-earn-expert-quotes-for-ai-citations-fast/) Earn expert quotes for AI citations fast. A 5-step method to craft quotable statements AI engines cite, plus tips to monitor attributions. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Feb 19, 2026 ![AI Visibility for Small Businesses: 30-Day Wins](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_BpjBz.jpg) [AI Visibility](/blog/category/ai-visibility/) ### [AI Visibility for Small Businesses: 30-Day Wins](/blog/ai-visibility-for-small-businesses-30-day-wins/) Get found in ChatGPT and Perplexity. A 30-day AI visibility action plan for small businesses, with audit, citation, and tracking steps. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Feb 17, 2026 ![Perplexity AI Visibility Metrics: How to Measure Rankings, Citations & Search Presence in 2026](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_y3f1C.png) [AI Visibility](/blog/category/ai-visibility/) ### [Perplexity AI Visibility Metrics: How to Measure Rankings, Citations & Search Presence in 2026](/blog/perplexity-ai-visibility-metrics-how-to-measure-rankings-citations-search-presence/) Learn which Perplexity AI visibility metrics matter and how to measure your citations, rankings, and share of answers in 2026 — with a tracking framework. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Feb 10, 2026 ![SEO for ChatGPT: 12 Proven ChatGPT SEO Optimization Techniques (2026)](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_izkOh.jpg) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [SEO for ChatGPT: 12 Proven ChatGPT SEO Optimization Techniques (2026)](/blog/chatgpt-seo-optimization-techniques/) Master ChatGPT SEO with 12 proven techniques to get your content cited and recommended inside ChatGPT in 2026 — step-by-step, with examples. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 24, 2026 ![Does Google Penalize AI Content? What 2026 Data Reveals About Rankings](https://images.snezzi.com/2025/3713x1mb3450ys9/914obh1t7f9949v/c_img_b2QN0.png) [AI SEO](/blog/category/ai-seo/) ### [Does Google Penalize AI Content? What 2026 Data Reveals About Rankings](/blog/does-google-ignore-ai-content-what-the-data-says/) Does Google penalize AI content? See 2026 data on AI vs rankings, E-E-A-T signals, and how to make AI content rank. Get the facts. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 19, 2026 ![7 Content Formats That Get Cited by ChatGPT & AI Engines in 2026](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_R1NPV.png) [Answer Engine Optimization](/blog/category/answer-engine-optimization/) ### [7 Content Formats That Get Cited by ChatGPT & AI Engines in 2026](/blog/top-7-content-formats-that-generative-engines-love/) Discover 7 content formats that get cited by ChatGPT and AI engines, from FAQs to comparison tables. Boost citations and AI visibility in 2026. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 12, 2026 ![How to Get Your Brand Mentioned in ChatGPT Answers: 2026 Complete Guide](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_4agEt.png) [AI Visibility](/blog/category/ai-visibility/) ### [How to Get Your Brand Mentioned in ChatGPT Answers: 2026 Complete Guide](/blog/get-your-brand-mentioned-in-chatgpt-answers-guide/) Learn how to get your brand mentioned in ChatGPT answers. Build authority, optimize your digital footprint & earn citations from AI platforms. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 9, 2026 ![Top AI Tools for Broken Links & Structure Issues](https://images.snezzi.com/2026/3713x1mb3450ys9/914obh1t7f9949v/c_img_SbaA5.png) [AI SEO](/blog/category/ai-seo/) ### [Top AI Tools for Broken Links & Structure Issues](/blog/top-ai-tools-for-broken-links-structure-issues/) Find the best AI tools to detect broken links and site structure issues. Automated crawling, real-time reports & smart fixes for healthier sites. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 3, 2026 ![AI Content Automation for Startups: 40% Productivity Boost Strategies for 2026](https://images.creator.li/2025/y0hv955e0at633l/914obh1t7f9949v/c_img_Ggckh.png) [AI Visibility](/blog/category/ai-visibility/) ### [AI Content Automation for Startups: 40% Productivity Boost Strategies for 2026](/blog/ai-content-automation-strategies-every-startup-needs/) AI content automation for startups can lift productivity 40%. See the tools, workflows, and ROI tactics that scale content without losing quality. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Jan 2, 2026 ![Find Missing Competitor Topics in AI Search Results](https://images.snezzi.com/2025/3713x1mb3450ys9/914obh1t7f9949v/c_img_3eQv5.png) [AI Visibility](/blog/category/ai-visibility/) ### [Find Missing Competitor Topics in AI Search Results](/blog/find-missing-competitor-topics-in-ai-search-results/) Learn how to find competitor content gaps in AI search results and win the topics they miss. A practical method to capture AI search demand. ![Upahar Sood](/assets/author/upahar.png) [Upahar Sood](/authors/upahar-sood/) Dec 31, 2025 ![Background](/background/cta_background.jpg) ### Ready to turn AI search into high-intent buyers? Our AI agents draft, audit, and track. Our editors review every output. Your team approves. ~60–90 min/week from your side. [Generate Leads Now](/strategy-session/) ![Snezzi](/favicon/favicon-16x16.png)