Answer Engine Optimization

Answer Engine Optimization (AEO) is the work of making your brand and information easier to retrieve, verify and recommend when an AI system answers a customer’s question.

Use these guides when you need to

• understand how AEO relates to SEO and Generative Engine Optimization (GEO)
• map the category, comparison and recommendation questions customers ask
• improve pages so answers are accurate, specific and supported by evidence
• strengthen technical access, entities, internal links and structured data
• build independent authority through relevant mentions and cited sources
• measure repeated visibility, referrals and qualified demand

Choose the guide that matches the current gap. AEO is not one markup change or writing formula; it connects customer questions with useful content, accessible technical foundations and credible external evidence.