Answer Engine Optimization (AEO) is the work of making your brand and information easier to retrieve, verify and recommend when an AI system answers a customer’s question.
Use these guides when you need to
- understand how AEO relates to SEO and Generative Engine Optimization (GEO)
- map the category, comparison and recommendation questions customers ask
- improve pages so answers are accurate, specific and backed by sources
- strengthen technical access, entities, internal links and structured data
- earn mentions on the sites AI trusts
- measure repeated visibility, referrals and qualified demand
Choose the guide that matches the current gap. AEO is not one markup change or writing formula; it connects customer questions with useful content, accessible site health and credible external proof.